Charlotte – August 3, 2017
Hair Fairies CEO Maria Botham can barely contain her excitement. “This is huge for us,” she says when asked about their newest salon, opening its doors in August in South Charlotte. “We just love this area and this community. It’s a great fit.”
Maria’s success building Hair Fairies from a one-woman mobile lice treatment clinic into a national business with 13 locations across the country leaves plenty to be excited about. For more than 20 years she has honed her craft – and her vision – for the benefit of thousands of families.
“Our business works because we are focused on providing the best possible experience to our clients,” she says. “We know that Charlotte residents expect the best, and we strive to provide that. We have free Wi-Fi, coffee, and a lice treatment technique that is the best in the industry. We use our own all-natural, non-toxic products, which we have developed over our 20 years in business.”
But perhaps no one is more excited than Margie Pimentel, a veteran Hair Fairies manager since 2007, who made the decision to move to Charlotte to open and manage the company’s newest salon. She is bringing along her two sons, who will be attending Providence High School in the fall.
“A lot of my best friends have moved to Charlotte over the past 10 years,” Margie says. “They love it here, and so do I! I have been visiting Charlotte 3-4 times a year for a long time. I have been here so often that I even helped scout out the location!”
She chose well. Nestled in a cozy corner of Providence Plaza in the Providence Park neighborhood of South Charlotte, Hair Fairies is perfectly positioned to serve Charlotte families. The plaza is already home to a pediatrician’s office, Providence Preparatory School, two hair salons, and a martial arts school.
“What am I most excited about? The schools, the community, and the opportunity to help an underserved population with a clean, upscale solution,” says Margie. “We know head lice is a problem, and we don’t want people to have to suffer any more than they already are. Having lice is hard enough without prolonging the suffering with home remedy treatments or OTC chemicals that do more harm than good. Treatment should be the easy part.”